Single light bulb with shining fibers in a shape of Brand, Identity, Value, Marketing and

Building Your Customer Trust

Sales guru Zig Ziglar once said that there are only 4 reasons why people won’t buy from you:

 

  • No need

  • No money

  • Not in a hurry

  • No Trust

 

You can only do so much about the first three but you sure can do a lot about building trust. Detailed below is how your desktop & mobile websites "should" be designed to build the trust you need:

 

  • Create a professional looking website. People quickly evaluate a site by visual design alone. When designing your site, pay attention to layout, typography, images, consistency issues, & more. Amateur-looking websites kill trust. If you are serious about what you want to do, we'd advise hiring a professional catering website design team.

  • Make it easy to contact youA simple way to boost your site’s credibility is by making your contact information clear: Phone Number, Email Address & Contact Us Forms. Make them as prevalent as possible on every page.

 

  • Make your site easy to use & usefulResearch shows that sites win credibility points by being both easy to use & useful. Your website navigation can make or break a user’s experience. Learn how to get it right and ensure happy, returning customers. Some website operators forget about users when they cater to their own company’s ego or try to show the dazzling things they can do with web technology.

 

  • Make it easy for people to take your most desired action. Your goal is to make doing business with you as easy as possible. Your users shouldn’t be left wondering how to buy from you, how to contact you or where to click. Ask yourself: Would your grandma be able to buy from your site within a minute or two? Not to insult grandma.

 

Ask your customers to fill in as few fields as necessary on the Contact Us Form. Don’t ask for anything that you don’t need in order to fulfill their request. An "Event Date" is a great field to ask for your catering business. Right? 

 

You may have some questions or concerns about Building Customer Trust so please get in touch with us by phone or text at 805-822-4506, email The Team or use our short Contact Us Form.