Building Your Customer Trust
Sales guru Zig Ziglar once said that there are only 4 reasons why people won’t buy from you:
Not in a hurry
You can only do so much about the first three but you sure can do a lot about building trust. Detailed below is how your desktop & mobile websites "should" be designed to build the trust you need:
Create a professional looking site. People quickly evaluate a site by visual design alone. When designing your site, pay attention to layout, typography, images, consistency issues, & more. Amateur-looking websites kill trust. If you are serious about what you want to do, we'd advise hiring a professional catering website design team. We're Pretty Good but.
Make it easy to contact you. A simple way to boost your site’s credibility is by making your contact information clear: Phone Number, Physical Address, Email Address & Contact Us Forms. Make them as prevalent as possible on every page.
Make your site easy to use & useful. Research shows that sites win credibility points by being both easy to use & useful. Your website navigation can make or break a user’s experience. Learn how to get it right and ensure happy, returning customers. Some website operators forget about users when they cater to their own company’s ego or try to show the dazzling things they can do with web technology.
Make it easy for people to take your most desired action. Your goal is to make doing business with you as easy as possible. Your users shouldn’t be left wondering how to buy from you, how to contact you or where to click. Ask yourself: Would your grandma be able to buy from your site within a minute or two? Not to insult grandma.
Tell your clients what they should do next. On every page, always guide the user towards the action you want them to take. Make the primary next step look more important than other links.
The more fields you have in your Contact Us Form, the fewer people will fill out your form. Ask them to fill in as few fields as necessary. Don’t ask for anything that you don’t absolutely need to know in order to fulfill their request. An "event date" is a great field for your catering business. Right?
Avoid errors of all types, no matter how small they seem. Spelling errors & broken links hurt a site’s credibility more than most people imagine. It’s also important to make sure your site is loading quickly.
You may have some questions or concerns about our lead generation programs so please get in touch with us by phone or text at 805-822-4506, email The Team or use our short Contact Us Form and we'll be happy to explain further how we may help you.