Design of Your Website . . .
Your website exists in order to expand your reach and gain more customers, right? True, it’s also excellent for creating a distinct brand identity, but essentially, you want to grow your audience and boost your conversion rate.
To do so, integrate all the right CTAs (call-to-actions) around your website’s homepage. CTAs are short phrases that entice site visitors to click on them and take a certain action, such as subscribe to your blog, read more about your service, or to submit a contact form. If your visitors can’t find the necessary places to do so, they’re likely to give up.
How does your brand differ from your competitors? Your website’s homepage is your chance to let your individuality shine through. This should reflect throughout the design and copy on your homepage. For example, if you’re a Caterer, perhaps you could use photos of catered food images, people at the buffet.
Every element of your website, from your various media features to your header’s text, should exude your brand identity and give your audience a feel for who you are. Doing so will also enable your unique selling proposition (or USP for short) to shine through.
You may have some questions or concerns about our lead generation programs so please get in touch with us by phone or text at 805-822-4506, email The Team or use our short Contact Us Form and we'll be happy to explain further how we may help you.